Customer Trends:

In todays ski industry, the rental business is on the rise. Beginners and experienced skiers are starting to rent more often than using their own stuff. This means that ski resorts get to charge outrageous pricing for rentals and get to keep their merchandise. The future of rentals is looking good for ski resorts as more and more people want to try out the experience without buying all the gear. This means that resorts will be making more than just the regular lift ticket revenue.

Comepetitor Trends

for most people in Michigan, if they want to go skiing at Boyne it will take some drive time to get there. Competitors offer a lesser comment time and sometimes a more affordable price than Boyne.